Legitimate Interests


What is meant by Legitimate Interest?

The following information is set out to explain what Datel Advansys Ltd means by legitimate interest when processing personal data.

“Legitimate Interests” means the interests of our company in conducting and managing our business.

For example, we have an interest in staying competitive and grow our customer base so we may process your information to send you marketing that we believe are relevant and could be of interest to you.

When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

How we process your data for our legitimate interests

The information below sets out further detail on the ways we process your data for our legitimate interests. If you have any concerns about the processing below, you have the right to object to processing that is based on our legitimate interests. For more information on your rights, see the section of our Privacy Notice titled 'Can I find out the personal data that the organisation holds about me?'.

Email communication

When providing your email address to Datel verbally, through contact forms or submitting your email address on the Datel website you will receive the particular piece of information you requested, as well as appropriate and useful communications. This includes but is not limited to; invitations to our industry leading events and webinars, our latest advice driven assets (whitepapers, guides, reports, infographics, videos and case studies) and promotional offers on software and services.

At any time, you can update your preferences by clicking the link in any emails you receive from us. The link will always be in the footer of the email. You can also stop receiving emails from us using that same link. If you don’t have an email from us to hand and want to update your preferences, email enquiries@dateladvansys.com and we will action your request. We will retain your email address to ensure that we uphold your marketing preferences and will remove you from any email communications not required to uphold our contractual obligations with you.

IP address lookup

Our company uses third parties to provide information about visitors to our websites. When you visit our websites, we will record your IP address. This address will be matched against public and proprietary IP address databases to provide us with information about your visit. This information may identify the organisation to whom the IP address is registered but not individuals. In some limited cases i.e. single person companies, it may be possible to identify personal data from publicly available ICANN data.

Website cookies and link tracking

Cookies allow us to provide important site functionality, so you don’t have to re-enter lots of information. They also allow us to remember what links and pages have been clicked or viewed during a session. If you have provided us with personal data, completing a contact form for example, we may associate this personal data with other information. This will allow us to identify and record what is most relevant to you.

By using your browser controls, you are always in control of the cookies we store and access on your computer. More information on how to control cookies and limit personal data processing can be found at www.youronlinechoices.com/uk/five-top-tips.

View our Cookie Policy for more information on the cookies we use.

Emergency Contacts

Datel Advansys Limited will collect emergency contact information for its employees. Although the information collected may not be an employee or customer of Datel Advansys Limited, we may hold your personal information because of their relationship with an employee, who has nominated that individual as either next of kin or their emergency contact. This information may include:

- Your name
- Your address
- Your telephone numbers
- Your relationship with the employee.

However, your personal rights remain unaffected and can be found in detail within the Privacy Notice, “Your Rights”.